A B O U T
The Boutiques Story
Boutiques began in 2002 as a shopping event aimed at promoting quality, design-led merchandise.
The fair was established and continues to be directed by Charlotte Cain, who has made Singapore her home since moving here in 1989.
As a fervent advocate of small, Singapore-based businesses, Charlotte wanted to create a platform where designers could showcase collections, engage directly with customers, and gain valuable feedback about their work. Taking centre stage at each fair is a curated mix of independent, design-led, and socially responsible brands, that has earned the event tremendous success with many — from Singaporeans to expatriates and international tourists.
Since becoming a highly acclaimed and anticipated twice yearly event, Boutiques has gone beyond shopping to deepen the community connections it has fostered through the years. This included the introduction of The Circle in The Gifting Edition 2019, a space dedicated to the meaningful exchange of ideas through workshops, talks, and more.
In 2020, Boutiques embarked on a new chapter with a refreshed look and the launch of an integrated ecommerce platform, which introduced more exciting possibilities for community building, connection, and growth. This platform ceased operations in February 2021 to focus on creating more intimate, offline opportunities for the community.
The Boutiques Experience
During in-person fairs, our venue at the F1 Pit Building is transformed into a dynamic and immersive area of mini shop spaces filled with the latest collections, as well as distinctive displays of floor-to-ceiling decor. While you browse the extensive shopping selection, experience face-to-face conversations with your favourite designers — ask questions, leave feedback, and learn about brand stories. You can also explore a diverse mix of complementary interactive activities, from craft workshops to seminars, artisan demonstrations, food and drink tastings, and more.
Beyond our physical events, discover even more opportunities to support and engage with our community of vendors on this ecommerce platform. Enjoy year-round shopping, fresh ways to get involved, and the sharing of even more stories to inspire enriching conversations.
The Boutiques Community
We are proud to have supported over 300 brands — helmed by both established and emerging designers — across women’s and men’s fashion and accessories; furniture and home décor; lifestyle products; children’s goods and fashion; food and beverage; and more. Over 80% of our community is also socially responsible, with practices ranging from the use of eco-friendly materials to sustainable and ethical production methods.
#BoutiquesSupports
Boutiques has a long history of sponsoring charities, social enterprises, voluntary welfare organisations, and non-profit organisations. Visit their booths during our in-person fairs to learn more about the meaningful causes these groups champion, and how you can volunteer and support them in their efforts. Organisations we have worked with include: BABES Pregnancy Crisis Support; Elephant Parade; the Humanitarian Organisation of Migration Economics (HOME); Sanctuary Care - Boys’ Town; The Social Space; TruCup; and more. You may also more about our charity partners here.
